ON TWO WHEELS urban bike show

On Two Wheels urban bike show. During a six month lead-in time, we provided everything from a show name and logo, to a Health & Safety Officer on show day, to a post show evaluation report. A high proportion of visitors were ‘hard-to-reach’ 16 to 24 year old riders and/or their parents; as was the aim of the West Midlands Casualty Reduction Scheme.