RideSafe BackSafe. A large, sustained and branded motorcycling casualty reduction initiative for the North West of England. The M partnership provided regional, national and specialist press & media relations, PR, publicity campaigns, outreach graphics, Dealer Engagement Strategies, celebrity support, presentations for motorcyclists and road safety professionals and Social Interaction Services.
We were also appointed as brand guardians, sat on the Steering Group, attended planning meetings, assisted with funding applications and industry award submissions, supported subsidised motorcycle training days, provided website content and forum moderation, wrote radio advert scripts and provided extensive copy writing, creative work and event management services throughout.
RideSafe BackSafe
