What Matters Most - cycling road safety campaign
A rise in the popularity of cycling interests has also seen an increase in the number of cyclists involved in road traffic collisions. Quite often, drivers are at fault for allowing themselves to be distracted by relatively unimportant actions and habits . . . with this in mind, Road Safety GB Mercia asked us to design and develop a campaign aimed at drivers. Advans, posters, news stories and Facebook were all utilised. Take a look at the dedicated website.
www.whatmattersmost.org.uk
